Yvette Jasmine Fenech.: June 2009

Sunday, June 21, 2009

ATTENTION to Jeremy!

I have included two images of where to shoot when standing on each elevator to trigger the movers :)

EXP: Two Draft UT2004 File links to Filefront

http://files.filefront.com/myexp3withmesh3ut2/;13920408;/fileinfo.html

The file name is myexp3withmesh3.ut2

http://files.filefront.com/lovelylovely6ut2/;13920423;/fileinfo.html

The file name is lovelylovely6.ut2

EXP 3: Final UT2004 File in Filefront

http://files.filefront.com/DM+ARCH1101+yvette+fenech3ut2/;13920322;/fileinfo.html

and filename has been shortened to DM-ARCH1101_yvette_fenech3.ut2

Miuccia's space has been inspired by her Prada label's style of design. Prada had been referred to many as sophisticated and simple yet provocative. I intended to express these design ideas throughout the space. I have used linear and straight geometry througout most of the space to demonstrate the maturity and sophistication of Miuccia's power. The curved geometry that can be seen in the front of the space symbolises the roots in which Miuccia's Power grew from; fashion. This space directly relates to Prada as a status symbol, Pradas style being simple, mature and sophisticated and Miuccia's POWER involving wealth, dominance and respect.

The meeting space for Miuccia and Madonna demonstrates ideas of power linking together as one. The space is similar to the two client's spaces in regards to size and simplicity. The two colours used within the space symbolise the corregation that will occur of both women. Both clients are seated a fair distance away from each other to demonstrate the contrast in personalities and paths takes to attain power. Despite their different backgrounds, both women have an opportunity to do business together as symbolised through the rectangular beams connecting both sides of the table.

Similarly to Madonna's elevator, table and chair, her space is quite expressive of her power, dominance and success. The space draws its form from Madonna's dramatic and diverse career. The interior of her space reveals a simplistic and modern style that portrays her ownership of power in regards to wealth and musical success within society. This space is more free and expressive than Miuccia Prada's space and directly links to Madonna's personality and ownership of POWER.

EXP 3: Final Sketchup Elevator for Madonna

Madonna has become one of the most successful female artists, earning 110 million during 2008. Madonna is a prime example of how material wealth can equal power. Madonna’s successful career has led her to become one of the most powerful women due to her musical success and wealth. Other wealthy and powerful individuals such as Paris Hilton, Victoria Beckham and David Beckham have items such as chairs, iPods and even cars personalised for them. I believe that the personalisation of items such as cars, amplifies the importance, success, wealth and most importantly power of the individual who the item has been personalised to. Madonna’s elevator has a personalised M in the centre to reflect my beliefs that personalisation of expensive items symbolises a form of power. Surrounding the M is a ring of poles which enhance the importance of Madonna as she stands in the centre of this ring. This exclusive elevator is a reflection of Madonna’s importance and power within today’s society.

EXP 3: Final Elevator for Miuccia Prada

Prada has become known as fashion of elegant creations which contain simple yet provocative style. Miuccia Prada’s designs for the fashion label have been referred to as cool, comfortable, graceful, pure and minimalistic. Prada has become a major status symbol throughout the world and within my model, I have anticipated for my elevator to convey a similar style to the fashion label in order to achieve an idea of power throughout. The elevator I have designed for Miuccia Prada is simple yet sophisticated. I have presented Miuccia as a powerful individual by designing a crown like structure which surrounds her as she uses the elevator. Miuccia not only becomes the focal point of the elevator, but she becomes one with the Prada badge she stands on as the elevator base. This badge is a symbol of sophistication and prominence. The crown like design symbolises success, wealth, superiority, leadership and POWER.

EXP 3: Final Table for Meeting Space

The table I have designed for the meeting space of Miuccia Prada and Madonna effectively links both clients and their attainment of power. As can be seen on the left side of the table, is the name PRADA, reinforcing the idea that personalisation equals power. On Prada’s side of the table, there is a curved base symbolising the smooth process Miuccia has experienced to attain the level of power she holds today. Although Miuccia had to prove to herself as a successful businesswoman to three male family members, once she began designing for Prada, her fashion became an instant success. Miuccia’s power can be seen in the form of the table that is simple, sophisticated and tidy. On madonna’s side of the table, an upside down pyramid type structure can be seen. This structure begins small and increases in size as it reaches closer to the table top. This development in size represents madonna’s slower process to attain power. Madonna began as an infamous singer and with each album release, gained more fans, more wealth and more POWER. The translucent table top allows both women to reflect on their journeys to present day and appreciate the power they currently hold.

EXP 3: Final Chairs for Meeting Space

The two chairs are intended to be representations of Miuccia and Madonna’s personalities. Madonnas chair is quite detailed and reveals a sense of excitement and enjoyment. Miuccias chair has been inspired by a throne which directly links to the connotations of the crown like design of the elevator. Miuccia’s chair is a representation of sophistication, simplicity and maturity.