Sunday, June 21, 2009

EXP 3: Final Elevator for Miuccia Prada

Prada has become known as fashion of elegant creations which contain simple yet provocative style. Miuccia Prada’s designs for the fashion label have been referred to as cool, comfortable, graceful, pure and minimalistic. Prada has become a major status symbol throughout the world and within my model, I have anticipated for my elevator to convey a similar style to the fashion label in order to achieve an idea of power throughout. The elevator I have designed for Miuccia Prada is simple yet sophisticated. I have presented Miuccia as a powerful individual by designing a crown like structure which surrounds her as she uses the elevator. Miuccia not only becomes the focal point of the elevator, but she becomes one with the Prada badge she stands on as the elevator base. This badge is a symbol of sophistication and prominence. The crown like design symbolises success, wealth, superiority, leadership and POWER.

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