Madonna has become one of the most successful female artists, earning 110 million during 2008. Madonna is a prime example of how material wealth can equal power. Madonna’s successful career has led her to become one of the most powerful women due to her musical success and wealth. Other wealthy and powerful individuals such as Paris Hilton, Victoria Beckham and David Beckham have items such as chairs, iPods and even cars personalised for them. I believe that the personalisation of items such as cars, amplifies the importance, success, wealth and most importantly power of the individual who the item has been personalised to. Madonna’s elevator has a personalised M in the centre to reflect my beliefs that personalisation of expensive items symbolises a form of power. Surrounding the M is a ring of poles which enhance the importance of Madonna as she stands in the centre of this ring. This exclusive elevator is a reflection of Madonna’s importance and power within today’s society.